Is there a danger that the rolling excitement around social media is missing the point? Of course, I’m assuming that you’re aware of the unbroken exhilaration currently accompanying the almost daily changes to Facebook, Twitter, Google+, LinkedIn and the rest. Social media geeks and gurus are spewing a torrent of tweets and bleats about this… Continue reading »
Dec
16
How to keep people looking at your website for longer
Your website won’t bring the results you want if it doesn’t answer the question. What question? The one in the visitor’s mind when your site springs into view on their browser. They won’t have found their way to your website by accident. They’ll have come with a purpose and behind that purpose is a question.… Continue reading »