Andrew Knowles – business copywriter

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• Are there dangers in using social media?

  From January 2012 the Register and Wyke Register magazines are publishing a series of my guides to social media. I’ll republish the guides here. The Register and Wyke Register are local magazines for Weymouth, Dorset. Almost daily we hear of people getting into trouble because of the new communication system called ‘social media’. Last summer,… Continue reading »

• A short introduction to Facebook

  Facebook is the most popular social networking website in the world.

• How to keep people looking at your website for longer

  Your website won’t bring the results you want if it doesn’t answer the question. What question? The one in the visitor’s mind when your site springs into view on their browser. They won’t have found their way to your website by accident. They’ll have come with a purpose and behind that purpose is a question.… Continue reading »

• Book review – ‘Making your book happen’

  That you chose to follow the link to this page suggests that you’re one of the many who’d like to write a book. Cornelius Cavendish’s new eBook, ‘Making your book happen,’ could be the inspiration you need to convert that desire into reality. While he isn’t a household name, Cornelius is an established author with… Continue reading »

• A short introduction to blogging

  Blogging has been around for years. But there are still plenty of people who don’t really understand what it is, or how to start their own blog.

• Book review – Twitter Your Business by Mark Shaw

  I’ll admit to initially being a little sceptical about Mark Shaw’s book, ‘Twitter Your Business – a beginner’s guide to using Twitter to successfully promote you and your business’. As an experienced Twitter user, I considered myself beyond a set of instructions aimed at beginners. However, I paid my £10 yesterday for the digital version… Continue reading »

• Financial Copywriting

  If your organisation needs to talk about IFRS, HMRC and SORPs in ways that people can understand, you might need a hand to do it well. Let’s be honest, unless you’re writing about how to make lots of money, financial copy is often dull. Yes, it can also be important and necessary, but those don’t… Continue reading »

• Enrich Your Twitter Experience

  If you’re still publishing tweets from the main Twitter website, you’re missing out on some much more useful tools, such as Hootsuite and Tweetdeck.

• A Very Short Introduction to Twitter

  Not sure how to use Twitter? This might not help, but it could help you to understand why you’re struggling to get to grips with it.

• Using Blogtent to Reach Clients

  I needed a way to explain the value of blogging to my clients. So I invented a new word.