Writecombination Social Media
by Andrew Knowles
03-Feb-15

Why you're missing out on Facebook likes and reviews

Facebook like button

A more up to date version of this article is available on the Dorset Social website.

Are you missing out on valuable Facebook likes and reviews of your business? There’s a good chance that you are, and the reason is that your business may have more Facebook Pages than you think.

These duplicate Pages are attracting likes and reviews from people who use your business. The content of these Pages is shaping some people’s opinion of your business. This could be a problem for you, because you have no control over the content of these duplicate Pages. You might not even know they exist.

This is a problem you need to fix. Fortunately, it’s quite easy to do just that.

What creates these duplicate Facebook Pages?

There are two main reasons why these Pages, over which you have no control, exist.

The first reason is that the Page was set up by an employee or a fan. They may have created it a few years ago and it’s been neglected since then. If this Page is still out there, there’s a good chance that people are interacting with it, at least by leaving likes.

This can easily happen for firms with multiple branches. The local manager might set up a Page for their specific branch without telling you. Although set up with the best of intentions, they could be diluting your Facebook presence or giving a poor impression, particularly if the Page is out of date.

Another reason why your business might have a duplicate Facebook Page is because Facebook generated it automatically, based on the activity of their users. These Pages often attract likes and reviews.

I’ve discovered several Dorset businesses, including specialist food producers and retailers, along with a local sports centre, who had Pages they didn’t know about. One business had over 200 likes, and lots of positive reviews, across two Pages that had been created automatically, and which they did not realise existed.

Some businesses have no ‘official’ Facebook Page at all, but they still have a Page that’s been automatically generated and is collecting likes and reviews.

How to reclaim your Facebook Pages

The first step is to search for the Pages. That’s relatively easy – just type your business name into the search box and see what comes up. Several of the firms I’ve searched for have multiple Facebook Pages or places listed, which suggests that they’re not in full control of their Facebook presence.

Should you find a Facebook Page that represents your business, but has been set up by someone else, you need to find out who controls it. The easiest way is to message the Page, although it’s also worth asking your own staff.

Facebook report Page optionsIf you can’t make contact with the Page administrator, you can choose to report the Page and select the ‘I think it’s an unauthorised use of my intellectual property’ option. Then follow this up with Facebook support. Please note that you must be using Facebook as a Page in order to see this option.

For Pages which have been automatically generated by Facebook, select the ‘Is this your business?’ option. You can then choose whether to merge it with another Page that you already manage, or to claim the Page for your business.

Claim Facebook Page options

Both of these steps will be verified by Facebook, so it will take some time for the process to be completed.

I manage social media for Weymouth Museum, as a volunteer. I recently discovered that in addition to the Weymouth Museum Facebook Page I had set up, there exited a Weymouth Museum and Timewalk Page, which had been created automatically by Facebook some years ago. I followed this process to merge the two Pages, and the merge was approved within a couple of days.

Even after you’ve taken all these steps and you’re in full control of your firm’s Facebook identity, it’s worth double checking from time to time that additional Pages have not been created without your knowledge.

By Andrew Knowles 

This article has now been republished on the Dorset Social blog

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