Copywriting – Blog Posts
If your business doesn’t have a blog it’s missing out on a massive marketing opportunity.
Business blogs are becoming increasingly popular as organizations discover that they’re a great way to boost organic traffic to their website. The more content your site contains the better its chance of being displayed on the first page of a search engine.
But if raw content attracts search engines, meaningful content is needed to catch and hold the attention of readers. The more time someone spends on your site, the less time they have to spend with the competition. The challenge for the blog writer is not only to create compelling copy, but also to integrate hooks that draw the reader into those all important buying decisions.
It doesn’t matter whether you’re selling pencils, personalised umbrellas, cleaning services or computer software packages that cost millions — they’re all bought by people who place trust in your service. Publishing a blog that demonstrates a commitment to quality and reveals something of the human side to your organization will help you to build that trust. Read my short introduction to blogging.
There’s no shortage of subjects to write about in a blog
You might be wondering what your business can blog about. Who’d be interested in reading about your latest office refurbishment or the 40th birthday celebrations for Sam in Accounts? Don’t worry – your business blog has the potential to be much more interesting than that. It can contain articles about relevant industry news, recent customer success stories, new products you’ve developed, awards and anniversaries and much, much more.
What’s important is that every blog post contains relevant information that your customers, or potential customers, will want to know. It doesn’t need to be long — 250 words is enough. Your business blog does need to be updated regularly, at least once a week, and ideally it should include the voices of multiple staff. They don’t need to actually write it, but it needs to come from their perspective.
There’s a saying in sales that “people buy from people.” It’s true — we all prefer to spend our money with people we trust. Your business blog is one way of putting a human face, or several faces, on your business and a way of building a relationship with customers.
A blog brings life to your website. It’s an opportunity to speak in a real voice about real issues in your business sector.
I manage Bizoh – A Blog for Business and I write blog posts for a number of clients across a variety of industry sectors. I am also available to create consistent, high quality copy for your blog. Get in touch for a no obligation conversation about what blogging could do for your business.